Hot of the press is the newly designed logo and packaging for artisan perfumer Bex. The range of 4 perfumes are called Londoner and each has its own distinct scent based on its own area; SE1, EC2, W1X and N6. Urban fragrances - think bergamot, gin & tonics and tarmac for an intoxicating city scent or vetiver and freshness for London’s open spaces. W1X captures London nightlife with a deeply seductive scent and pack. The fragrances will be sold from 1st June at various specialist perfumeries in London.
Illustrations were commissioned from Finn O’Brien to capture the surroundings of the fragrance name. The packaging has been laid out so the illustration wraps around the pack allowing for interesting Point of Sale options
Here are some details of Finn’s beautiful illustrations